Breaking Through 10,000 Messages a Day!
If you are going to advertise, you are going to have to get comfortable with interrupting people – boldly! People are busy. People are pre-occupied with their own stuff. If you are going to get their attention, you are going to have to break their pre-occupation with their own stuff and get them to break their trance to pay attention to your stuff. Don’t Fail to Interrupt! How do you do...
Read MoreSeven Steps to Direct Mail Success!
Get the List Right! No matter how good a job you do on your offer, the most important step in any direct mail program is getting the list right. Be sure you have discovered your focused target market and that the people you choose to mail are the right people. Get It Opened! Creativity starts on the outside. Your envelope must have the right teaser copy to make it worth the decision maker’s...
Read MoreWhere is the Gold in Your Marketing?
How much of your marketing budget should you spend on your current customers? Legendary marketing genius Jay Conrad Levinson, famous for the Guerilla Marketing approach to growing your business, tells us you should spend 60 cents of every marketing dollar on your current customers! Where’s your marketing budget directing money today? It may be time for a new allocation of funds! Let’s...
Read MoreWhat Are You Thinking?
What exactly is marketing? Let’s break down your business into two distinct arenas – your inside reality and the outside reality. Your inside reality is how you do things in your business – hire people, produce your product, deliver service, manage your finances, etc. Your outside reality is how you communicate your inside reality – your marketing. Marketing is everything you...
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