Marchello Joins Synergy
Robert Marchello has joined Synergy Sales and Marketing as a Business Solutions Consultant. Mr. Marchello brings many years of experience consulting with small to mid-sized business in developing an effective web presence. His expertise in both design and development, combined with his superb consultative skills, enable him to guide both sophisticated and novice business owners to the right...
Read MoreNothing Happens … Until Somebody Sells Something!!!
You’ve built a great business. You know your target market. Your products and services are truly unique. Your pricing creates optimal profits. You know how to sell effectively – and do it well. You’ve deployed your promotional tools effectively – you know how to play your tune on WIIFM and invest in keeping your current customers. You use direct mail and advertising to produce results,...
Read MoreDouble Your Business Profits
Implement these strategies – and watch your profits double – or more – in twelve months – or less! Appoint a Designated Marketing Guerrilla Someone on your team – maybe you – needs to be thinking about marketing all of the time. Someone needs to be on the lookout for marketing opportunities – because ways to grow your business are always passing in front...
Read MoreThe Power of “Free” Press
Here are ten press release tips to get your business in the news: Break the Rules Every book on public relations tells you the absolutely, positively, no exceptions rules for preparing a press release. Ignore them. The first few lines of your press release may be all that gets read. Don’t risk having your story trashed because they didn’t get to your compelling headline. Follow the...
Read MoreIt’s Networking, not Netsitting!
Networking is one of the most effective marketing approaches available for small business. Networking allows you to leverage your time rather than your money to meet the people you need to know to grow your business. Here are nine networking ace’s to get you started: Choose Your Groups Carefully There are lots of choices for networking. You can meet people for breakfast, lunch or dinner,...
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