2011 June | Synergy

Synergy Answers: What is the best way to attract commission-only sales people?

Jon Coward asks on LinkedIn: What is the best way to attract sales people willing to work for commission only? I have so much trouble attracting quality sales people because they all want salaries guaranteed. I even spoke with a small business consultant and he was no help. He just told me if I want quality, invest in their salaries and if I couldn’t afford salaries to just charge more!...

Pound the Rock

At six-foot four inches tall, John’s presence was intimidating. When he looked at you, his focused stare caused most to look away, as this was a man who clearly had no fear. John was disciplined. He rose early each day and followed the same routine. He would digest a few passages from the Bible, quickly dress and march to breakfast, where he hurried through scrambled eggs, fried potatoes,...

Synergy Answers: How do we measure training ROI?

Graham Speechley asks on LinkedIn: I’m preparing a paper on the return on investment on training, specifically for management development. Should we even try to measure it? If so, how? Can anyone help please? We can so easily show ROI in some areas of business – but in the key area of management and leadership development, this seems far more difficult. There are so many variables...

Synergy Answers: Does Connecting Give You Permission to Email?

Aaron Corson asks on LinkedIn: Does connecting with someone on LinkedIn give you permission to email them directly to request an appointment? In my opinion it does. I’m curious of other people’s opinion and if there is any documentation that states otherwise. Synergy Sales and Marketing Answers: Our vote … yes, it does … once! But caveat transporto … you better be...

Synergy Answers: How to write great headlines?

Journalist Daniel Casciato asks on LinkedIn: What are some copywriting tips on writing headlines? I’m writing an article for a Pittsburgh-based publication on how to create headlines that will attract the attention of your audience? Particularly, I’m seeking advice and tips on headlines for direct email pieces, ads, and blog posts. What tricks of the trade can you share with our...