Death by Attrition
What happens to your business when you miss an opportunity to acquire a customer? Obviously, you lose today’s revenue. What business owners fail to account for is the lost future revenue from the customer they lost today. How much could that be? Let’s start with a couple basic assumptions: Your average customer ticket is $25 Your customers visit you once a month for a year The...
Read MoreHow Are You?
What’s your reaction when you answer the phone and are greeted by: “Hi! How are you today?” Red flag! Sales call! Pull up the draw bridge. Release the crocodiles into the moat! Yes, our defenses are immediately set in motion by what the sales person believes to be a simple greeting of courtesy. So, why do sales people continue to do it? The answer is – they...
Read MoreNeed To Scale Your Sales?
Need More Sales? Are you tired of weak sales results? Have you heard enough excuses about the economy? Are you finally ready to beat your competition and generate the business results you desire? What If … You Outsourced Sales and Marketing? Marketing Management Planning: Establishing a marketing plan, calendar and budget and executing the plan Positioning: Developing your brand identity and...
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