Blog

Seeking Capital? Here’s An Alternative We KNOW You’ve Never Considered

Are you tired of chasing that cash infusion that will take your business to the next level? If so, you have probably experienced: The Banker happy to lend you his umbrella, until it rains and he demands it back … with interest! The Angel Investor who’s really just the Devil in Disguise … flashing his cash while eyeing more and more of your hard-earned equity! The Venture Capitalist who...

Creating The Culture Of Conversion

The culture of conversion. What does this mean? Well, I imagine it could mean many different things to many people. To me however, the culture of conversion is a process whereby both sales and marketing departments are harmonically integrated, focused and motivated by one simple notion – how do we as a company generate more interest, leads and ultimately customers/clients from...

Selling Something Complicated? Create And Share An EXPERIENCE

A lawyer friend (Pat Dickson) who offers virtual in-house legal counsel for mid-sized corporations recently followed some of my advice and mimicked my technique from the following blogs I recently published: Death Of A Salesman v.2.012 and How To Get Your Website Visitors To Buy* To see, or should I say to experience what I mean, take a look at what Mr. Dickson did with this topic/subject matter...

How To Get Your Website Visitors To BUY*

* Or at least pick up the phone. I can’t tell you how many times I hear people tell me their website is generating a LOT of traffic but, with little to no phone calls or leads. This conversation is almost an every day occurrence in my life. Truth! Is this happening to you? Did you hire a great Search Engine Optimization (SEO) firm and are now generating a lot of traffic on your...

Should We All Be Mobile Optimizing Our On-Line Presence? Let Me Think… DUH!

I stumbled across a very compelling study explaining why optimizing your website and online presence for mobile phones is an absolute must for your business. Bottom Line or Cliff Notes version: If you don’t optimize your on-line presence, your competition will. And, as a result, they will attract all the on-the-go “ready to buy” customers and you won’t. Click...