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It Don’t Mean A Thing, If It Ain’t Got That BLING

Did you open this post just because of the title/subject or image? Ha, then I got you! Ya see what a little creativity can do! My Point & The QUICK Lesson: If you want something to Stand Out and Get Noticed but not sure how, try applying a catchy line or phrase… words or an image that makes people FEEL something. You’ve got nothing to lose and everything to gain. A litte...

The 3 “F” Words Every Business Owner Should Use Daily

FIND… FEELINGS… FIRST! This means… 1. STOP making all the messaging (on your website and in print) about you and make it all about THEM. 2. STOP conveying what you do and how you do it first (and second). 3. START speaking to a singular (ultra-specific) audience. 4. START with WHY (then how you do it and lastly, what you do). Why start with Why? Because people...

The QUESTION of All Questions

Okay, imagine this… You are on a bus, and a sweet, friendly looking older woman you are sitting next to says… “Excuse me ma’m, but may I show you something?” Not wishing to be unfriendly you say, “well sure.” The older woman starts rummaging through her large purse and takes out what looks like Aladdin’s lamp. Visibly holding the lamp with great...

What I Learned From Geese Can Make Your Company Millions!

LESSONS FROM THE FLOCK As each bird flaps it’s wings, it creates an uplift for others behind him. There is 71% more flying range in V-formation than flying alone. Lesson 1: People who share a common direction and sense of common purpose can get there quicker. Whenever a goose flies out of formation, it quickly feels the drag and tries to get back in position. Lesson 2: It’s harder...

We Know You Have ADD But Is Your Company Suffering From EDD?

I was watching a long speech today (February 12, 2013) on YouTube given by Dr. Benjamin Carson at the National Prayer Breakfast. It’s absolutely not political and provides some interesting insights on addressing some of the challenges we face as a nation and a planet. If you have a little less than thirty minutes (OMG!) to invest in the idea of thinking about some things differently, I think...