Email Newsletter Tips

I’ve spent a lot of time recently helping clients set up e-newsletters. In my time at Infusionsoft, I’ve also helped countless businesses with their newsletters.

Newsletters are such an effective way for your business to be noticed, provide value information to your fans and to properly promote your products or services.  If done wrong, it’s also a great way to drive you readers crazy and to damage your organizations reputation.

I’d like to help you in understanding how to put together an excellent and relevant newsletter that your fans will look forward to!

Content: What you say in the newsletter is perhaps the most important aspect.  You have to be relevant, interesting and timely.  Notice I didn’t say you needed a crafty offer and a killer discount. Instead, you need to be informative and provide insights that will help your readers.  Remember, make the newsletter helping about them and not about helping you.

Remember what the true purpose of a newsletter is.  That’s to engage your customer.  It’s not to just sell them something.  But rather provide information that is valuable.  This will give you more credibility in their mind and will help you sell your product or service to them.

Sales Offer: Being informative is important, but offering something to your readers is very appropriate.  Give them a discount, freebie, preview, etc. just for being a subscriber to your newsletter.  This makes them feel like you’re taking care of them.

Frequency: Sending a newsletter at least once a week seems to be best.  If it’s less than that, you run the risk of not being in front of them much.  Sending too often will drive them crazy and cause them to unsubscribe.

Best Days to Send: The middle of the week tends to have the best open rates.  Also, sending in the morning also works best.

Personal Touch: I think adding a personal touch is critical!  Share a bit of insight into your life.  Let them feel that you are a human and that you have a life too.  Connecting on a personal level is a truly effective way to gain trust and later a sale from your customer. Be appropriate, but also be you

Other stuff: Be sure to add pictures or links to videos in your newsletter.  Sending an HTML formatted newsletter is also more appropriate.

Service: There are a TON of services out there to use to send newsletters.  I like 2 in particular.

• Mail Chimp – it’s free very basic and relatively easy to you
• Infusionsoft – Big, robust and powerful. Tons of bells and whistle and magic that you can perform