As a business owner, you know all too well that nothing happens until somebody sells something. If you have ever hired a sales person, you quickly discovered that they are different than your other employees.
Well, sales people are different. In fact, sales people are cats. All of the rest of your employees – your finance people, your production team, your service staff, your personnel folks – are dogs!
Before you go out and start barking at your employees, please understand that they are dogs in all the positive ways. They are loyal. They sit up when you walk into the room, let their tongues hang out and start panting. They’ll do anything if you’ll just pat them on the head from time-to-time. If you give them a treat, they will lie down, roll over and even bark cheerfully for you.
Your sales people, however, are cats. You walk into the room, they don’t even notice. If they do notice, they’ll just turn away. You ask them for their weekly report, they yawn and wash their face. You try to motivate them with treats, they look on you with disdain. You get upset and yell and scream, they curl up in a ball and go to sleep.
Is it any wonder that nothing is happening with your sales cats?
Sales cats are a different breed.You ignore them, they saunter over and rub up against you. You act as if you are too busy to notice them, they follow you around the office. You take the treats out of the bag, but don’t offer them any, and their curiosity takes over until they see what you have to offer.
It’s not really like that in the business world. Is it …?