“How do we get franchisees to sell more?”
Why do franchisees fail to generate more sales? Here are a few of the problems facing many franchisors.
• Most franchisee sales training is taught by operations. They can talk the talk, but they have never walked the walk.
• Your franchisees are not sales people. They lack the experience, ability and willingness to sell. Many hate selling!
• Your franchisees do not know how to recruit sales people. They are too easily “sold” by the candidate and just don’t know winners from losers.
• Your franchisees don’t know how to train sales people. They think training is an event and it must be a process.
• Your franchisees don’t know how to motivate sales people. Sales people are not the same as other employees.
• Your franchisees don’t know how to manage sales people. It takes special skills to herd sales cats.
• Your franchisees don’t know how to leverage marketing for sales results. Do you?
• YOU simply don’t have the time to address all of these challenges for your franchisees.
Unfortunately, if you don’t do something different … you can only expect the same results … lost sales … lost royalties … lost franchises!
How Can You Get Your Franchisees to Generate More Sales?
• What if … you had a team to develop and implement continuous improvements in your sales process?
• What if … your franchisees could work on the business, rather than in the business as a sales person?
• What if … your franchises could delegate responsibility for hiring the right sales people?
• What if … your franchisees could delegate responsibility for continuous, ongoing sales training?
• What if … your franchisees could delegate responsibility for motivating the performance of their sales team?
• What if … your franchisees could delegate the management of sales performance to experts in sales accountability?
• What if … your franchisees could hold us … and not you … accountable for their sales results (and you hold us accountable too)?
• What if … your franchisees could get timely marketing support materials that immediately impacted sales results?
• What if … you can provide these solutions for your franchisees … mostly on a results-basis?
• What if … your franchisees sold more … you earned greater royalties … and sold more franchises as a result?
Why not explore an alternative to the # 1 Franchisor Challenge – how to get franchises to sell more?
The only thing you have to lose is more sales!
Contact Andrew Kolikoff at 480.269.2759,
or complete the contact form below, for a free, no-obligation consultation today.