If one looks at the chart shown in this blog, then it becomes plainly clear how complicated and difficult it is to really be proficient at everything in social media.
For those shopping these services and vendors for such please be mindful… becoming proficient at social media is bigger than one person or even tens of people. To truly be the social media geek, guru or godzilla then you need to be a firm of hundreds dedicated to one thing… Everything Social Media.
So buyer beware! If you want REAL results in social media, hire a firm that understands this. But also very importantly, a firm that understand that social media strength is as only as good as the marketing, messaging and branding foundation that already has been created. Please be sure to NOT put the cart before the horse and spread your message and brand to the world before your brand and message is refined and perfected.
Content is king… please make sure your content is the king of your castle before you even go building one. Read THIS and you will see what I mean.