The Painful Truth About Sales Training

In most companies, Sales Managers are accountable for sales training. That makes sense. Sales Managers were promoted because they were top sellers and the company is betting they’ll be able to transfer their knowledge and skills to others. Problem is, many sales managers struggle with talent development. For some, it’s because they lack experience at building training curricula, or at creating and delivering training content. And all managers, even those who are good trainers, are extremely busy. They’d rather spend their time on activities that ring the cash register.

The result: Sales talent development gets pushed down on the priority list and it doesn’t get done – or it gets done in a half-baked way.

But there’s good news Fortunately, there is a way to get it all done — and we’d like to introduce you to the solution through this special offer.

You’re invited to check out “The Top 5 Skills Your Salespeople Must Master” for FREE — and find out how even the busiest of Sales Managers find time for training their people.

You’ll get instant access to a series of sales training videos you can share with your team today. Each program is less than 10 minutes long and covers a topic critical to sales success. “The Top 5 Sales Skills Your Salespeople Must Master” sales training course includes:

  • Cold Calling: How to Nail the First 20 Seconds
  • Discovery: How to Uncover Hidden Customer Needs
  • Presentation Disasters: Head Them Off Before They Happen
  • Price Objections: Four Secrets Prospects Will Never Tell You
  • Overcoming Buyer Purchase Anxiety

Get instant FREE access to this powerful sales training program now.

Sales Training Library “The Top 5 Sales Skills Your Salespeople Must Master” is part of comprehensive sales training library from Selling Essentials Rapid Learning Center … and this is your chance to get free access to it all.

Research tells us how to make sales training work

Cognitive psychologists have proven definitively that adults learn far better when training is delivered in small “chunks.” When you send your reps to a day-long sales training seminar, or bring in a high-powered sales trainer, you end up with what researchers call “cognitive overload.” Adults simply can’t process large amounts of new learning. As a result, they forget 80% or more of the content in just a few weeks.
But adults CAN absorb and retain narrowly defined learning concepts. There’s even more good news. “Chunking” doesn’t just benefit LEARNERS. It’s also a game changer for TRAINERS – that is, time-pressed sales managers.

The “chunking” concept allows them to completely reframe their sales talent development role. They can say, “It’s not about coming up with a comprehensive sales training program, which I lack the time to develop and deliver. Instead, it’s about finding tools that help me teach one narrow concept at a time and achieve small victories. When I accumulate multiple small victories, I start achieving real success in my role as sales trainer.”

Request Instant Access ! “The Top 5 Skills Your Salespeople Must Master” is a collection of online sales training programs you can use to achieve small victories that can have a significant impact on team success.

Armed with these programs and the collection of tools you’ll find in the Selling Essentials library, sales managers see talent development as a manageable task that they have both the time and skill to accomplish. Training rises on their priority list. They start teaching people discrete concepts, one at a time. They see knowledge transfer happening. They see behavior changes. They see evidence of measurable results.
As sales managers accumulate more and more of these small victories, they build a core competency as sales talent developers – and that leads to more effective reps and improved sales results.

Find out more about how you can use The Top 5 Skills Your Salespeople Must Master as part of your sales training program. You can use the videos for free as part of your free trial to the Selling Essentials Rapid Learning Center.

Get instant FREE access to this powerful sales training program now.

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